Buy It Now
Super Dirt Foods BALLERS on Amazon Prime's new series Buy It Now!
I am so excited to announce that I had the incredible opportunity to be featured on Amazon Prime's new series, Buy It Now, pitching our first product line BALLERS to a live studio audience and three incredible judges!
Here is my story!
Kickstarter Campaign Kickoff
September of 2023 I had just wrapped up my Kickstarter campaign for Super Dirt Foods first product line, BALLERS. It went really well and I was excited to have so many pre-orders going into our first manufacturing run and official launch of the company after so many years of building it!
How We Were Contacted:
I received an email from Buy It Now producers asking if I would be willing to participate in a new show for Amazon Prime featuring entrepreneurs in the US working to achieve the 'American Dream.' I was intrigued, but thought it had to be a hoax of some kind because this seemed like a really cool thing to just randomly happen to me and Super Dirt! ...turns out it was very much not a hoax!
There were MANY rounds of interviews with producers, sharing my story, my reason behind building Super Dirt Foods, what BALLERS was really about, what made is special and what my plans were for the future. After 3-4 months of all of that, I learned that I was selected as a finalist to participate in the show. I was going to be flown out to LA, put up in a hotel for a night and spend a day filming the episode I would be on. I was told I had to create a 90 second pitch that I would give to a live studio audience to see whether or not they would 'Buy It Now'!
Flying to LA:
In April of 2024, I flew out to LA for a day of filming. I got up at 4am after not sleeping much at all, rehearsing the 90 second pitch we had to have memorized for that day over and over again in my head, in front of a mirror, to my fiancé (he has it completely memorized to this day!). There was a van that picked us up at the hotel and took us to the Amazon Studios in Culver City at 6am. I was on the bus with several other contestants ...it was also when we found out we would be competing against each other that day. An amazing woman named Felicia Jackson was seated next to me and we became fast friends, I had a feeling right away she was going to do VERY well that day. Check out her product and story here. I met so many other inspiring people that day like Kaitlyn and Chad (check out their product) and many of us are still in touch and rooting for each other to today!
Behind the Scenes and Walking On to Set:
I spent the past 12 years working adjacent to film sets, really big productions all over the world. So, I was accustomed to cameras, film crew, make up artists and the buzz of that space. However, I have never been the one in front of the camera - in a position that felt like it would make or break my business and career. What if I fumbled in my pitch? We had no monitor to read off of or cue cards, we had to walk out on a massive stage in front of 100 people in stadium seating and do the most vulnerable thing possible - tell them what we dedicated our lives to and ask if they would buy it... I could not have been more nervous. I had a really nice person doing my hair and another one applying make up, we had producers escorting us to different areas to capture different behind the scenes footage and then there was the big moment.
I pitched Super Dirt Foods, while moving veggies and superfoods we put in BALLERS down a conveyor belt and watching a giant clock tick down in front of me from 90 to 1. You have to tune in to see how I did!
The Judges
After pitching to the audience, JB Smoove, our host took us down to speak to the 3 judges for our episode. I had:
Gwyneth Paltrow (Celebrity Guest, Founder of GOOP)
Carmen Nestares (Vice President, U.S. Prime and Marketing Tech)
Jamie Siminoff (Resident Judge, Founder of Ring)
It was exciting to speak to Gwyneth, especially, because of her extensive knowledge in the health space - we were able to have a great back and forth about food and health that definitely sent me home smiling. Jamie and Carmen were amazing and all gave such interesting feedback.
THANK YOU & Where to Watch and Buy!
I could not be more grateful to the Buy It Now producers for selecting me for this incredible opportunity. JB Smoove was a hilarious, warm host who definitely put my nerve wracked mind at ease, and the judges were gracious, intelligent and gave incredibly constructive feedback.
I am featured in the Premiere Episode!
Date: October 30th on Amazon Prime streaming platform
Episode: Episode 1
Where: Amazon Prime US
BUY: 6-packs, 18-packs, and multiple Variety Packs here on our website, and single pouches and 6-packs on our Amazon Seller Account!