Our Story
It all started one day on a middle of the night flight from Paris to Moscow. This, for me, was not a glamorous trip, I was cooking for an actor on his European tour for a film. This meant I was prepping food at all hours of the day/night in different hotel restaurants in different cities with absolutely no time whatsoever to feed myself.
Finally, on that flight as I sat behind my client and watched him eat his perfectly crafted dinner, made with the exact balance of protein-carb-fat for his body goals, my stomach didn't just growl, it roared. I looked around and found...a variety of salty, fatty chips, candy bars and protein bars crammed with ingredients I couldn't pronounce.
That was it. I HAD to change this, even if it took the rest of my adult life! Snack food options were unhealthy or tasted like the same mash of muted flavors. I felt a strong desire to not only solve for x for myself but to create solutions universal to all of us who are always on the move, living extraordinarily busy and full lives.
It is not always easy or feasible to shop the perimeter of the store and make yourself (or your family) a well balanced and healthy meal.
Super Dirt was born to bring the most nourishing food, with uncompromised standards and quality to the snack space while supporting the environment as best we can. Starting with BALLERS - the perfect travel/busy life companion, never leaving your taste buds or tummy unsatisfied.
I was lucky enough to be able to turn to the closest people in my life, my brother and network of closest friends who jumped in to formally advise, support and join me on this journey. Toni Garrn, Ryan O'Connor, Heather Dominguez-Rahilly, Elizabeth Davis, Justin Winters, and Mandy Geisler.
Together, we started this company to fill a need for ourselves: busy, fun, health-conscious people; just like you.
Kristin
Kristin’s career has taken more than a reasonable number twists and turns. Led by an unwillingness to abandon her passion for sharing her love of healthy food and the transformative impact eating clean can have on our health. She has a Masters Degree in Art Therapy, worked as an Art Therapist at an eating disorder clinic, pitched a cooking show to Food Network, produced shows for a Food Network/Cooking Channel production company, is a published author of four cookbooks for The Blood Type Diet, became a private chef for celebrities and athletes, consults for professional athletic teams and has launched Super Dirt with her partner, Toni Garrn and brother Ryan O'Connor. This company is who she is manifested into Super Dirt's Ultimate Wellness products, starting with BALLERS...and all the future products to come!
Kristin wishes to be part of a larger solution; helping to ensure that people have the ability to eat well, and that sustainability of individual crops, as well as the integrity of our planet, is considered in every endeavor.
We Care
How could we not?
Over the years the business of agriculture has been corrupted by corporate farming, resulting in large mega farms contributing to the destruction of the once honest family farms. This change has compromised the future security of our crops and the integrity of our health - depleting the soil of nutrients and stability.
Thankfully there is HOPE! There has been clear evidence that both producers and consumers are more aware of these potentially disastrous effects and are helping foster an essential paradigm shift in agriculture. Being part of the solution is integral at Super Dirt Foods. We are strongly committed to help cultivate change that will make our Earth and our bodies happy and healthy. We will be doing all that we can to promote sustainable farming and plan to donate a portion of our revenue to giving back to sustainable farming. In addition, we have made a conscious effort to select eco-friendly packaging for our products. Our ingredients and products will always represent our dedication to health and quality.
In our photos here, our Brand Ambassador, Toni Garrn is showing our founder, Kristin around one of the schools her non-profit (The Toni Garrn Foundation) supports, that also happens to be built on a Moringa farm. It is our goal as we grow to be able to direct trade source as many as our ingredients as possible to give more funds back to farms using sustainable farming methods. This was our first step in learning about how this is done. As you will see, Moringa is an ingredient used in several of our BALLERS (Figgy Chocolate, Mocha Maca, and Lemon Greens), we love it for it's high nutritional value and high plant-based protein content.
“Never doubt that a small group of thoughtful, committed citizens can change the world, indeed, it's the only thing that ever has.”
- MARGARET MEAD
Our Purpose/Mission
The first snacks and on-the-go food products to prioritize both consumer and environmental health. Super Dirt's innovative recipes boost your energy and your day, with no compromises; ingredients, taste or planet!
Core Values
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1. Integrity matters
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6. Nothing ventured, nothing gained
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2. Think like a consumer
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7. The Devil is in the details
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3. Reciprocity
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8. Do it like you mean it
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4. Respect
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9. Take responsibility
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5. Reliability
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10. Fun never comes last (except here!)
Advisors/Partners
Our advisors represent the very foundation of our company in their individual areas of strength: Gastroenterologist, Ryan O'Connor, MD; Brand Ambassador (Toni Garrn, Toni Garrn Foundation); Legal Counsel (Heather Dominguez Rahilly); Marketing & Fundraising Advisor (Elizabeth Davis, Anthemis); and Marketing & Sales Advisor (Mandy Geisler, Norr Organic)
Dr. Ryan O’Connor, Operations & Medical Advisor
Toni Garrn, Brand Ambassador
Heather Dominguez Rahilly, General Counsel
Elizabeth Davis, Marketing & Fundraising Advisor